Thursday, May 02, 2013

INTRODUCTION TO MANAGEMENT-PART3


3. Functional Organization Structure

            Functional organization has been divided to put the specialists in the top position throughout the organization. This is an organization in which we can define as a system in which functional department are created to deal with the problem of business at various levels. Functional authority remains confided to functional guidance to different departments. This helps in maintaining quality and uniformity of performance of different functions through the enterprise.
            Organization by function brings together in one department everyone engaged in one activity or several related activities that are called functions. Example, an organization divided by function might have separate manufacturing, marketing, account and finance, production, human resource etc. A sales/marketing manager in such organization would be responsible for the sale of all manufactured product by the firm same as other manager eg. Manufacturing, accounting/finance, production, HR are performed their related activities.
GM/CEO >
>Manufacturing specialist (manager)
            -Raw materials collection officers
                        --workers
            -Raw material store officers
                        --workers
            -Manufacturing process officers
                        --workers
            -Engineers
                        --workers
>Marketing/sales specialists (manager)
            -Promotion officers
                        --workers
            -Distribution officers
                        --workers
            -sales officers
                        --workers
           
>Accounting/Finance specialists (manager)
            -A/c officers
                        --workers
            -Record keeping officers
                        --workers
>Human resources specialist (manager)
            -Recruiment officers
                        --workers
            -Training officers
                        --workers
            -Employee record officers
                        --workers

>Research and development specialist (manager)
            -Data keeping officers
                        --workers
            -Data collecting officers
                        --workers
            -Data tabulation officers
                        --workers
            -Data analysis officers
                        --workers


Features
-         Organizational activities are divided into functional department such as MFG, MKT, ACC, HR, R&D.
-         It is complex than the line and line - staff organization
-         Three authority is exist; Line, Staff and Function
-         Each functional area lead by each specialists
-         Work specialization
-         Economy than the Matrix organizational structure
Merits of functional organization structure
-         Specialization in work
-         Effective control by specialist
-         Efficiency in work
-         Economy (specialized person can work fast & qualitative)
-         Expansion (Knowledge expansions, facilities expansions, etc.)
Demerits
-         Confusion to the lower level workers
-         Lack of coordination
-         Difficulties in fixing responsibility
-         Conflict
-         Costly than Line & Line - staff organization


4. Matrix organization structure
The matrix organization structure, sometime referred to as “multiple commands” system, is hybrid that attempt to combine benefits of both type (functional and pure project org. structure) of design while avoiding their drawbacks. An organization with matrix structure has two types of structures (functional and pure project org. structure) existing simultaneously. Employees have in effect two bosses i.e. they work in two chains of commands.

Features
-         A hybrid forms that combines some characteristics of functional and pure-project org.
-         Project manager and functional shares responsibilities
-         Project manager decides what task will be done, when they will be done, how that will be done, etc. and project manager is called task manager.
-         Functional manager decides what types of resources should be allocate to the particular work or functional manager is called resource manager.
-         Decision making right remains in both (resource decision and task decision).

Merits
-         High level of integration among key people.
-         Improve communication
-         Suitable to complex decision
-         Provides opportunity for functional and project skill development
-         Best in highly uncertain environment

Demerits
-         Dual boss/authority
-         Confusion
-         Duplication of efforts
-         Power struggle
-         High cost

GM/CEO >
>Manufacturing specialist (manager)
           
>Marketing/sales specialists (manager)
           
>Accounting/Finance specialists (manager)
           
>Human resources specialist (manager)
           
>Research and development specialist (manager)

Centralization and Decentralization
Centralization:
Centralization is said to be a process where the concentration of decision making and resource control is in few hands. All the important decision and actions at lower level, all subjects and action at the lower level are subject to the approval of the top level management.
According to Allen: “Centralization is systematic and consistent reservation of authority at central points in the organization. ”
The implication of centralization:-
-         Reservation of decision making power at top level
-         Reservation of operating authority with middle level manager
-         Reservation of operation at lower level at the direction the top level
Under the centralization, the important and key decisions are taken by the top level management and the other levels are into implementation as per the direction of top level. eg. In a business house, the father and son being the owners decide above the important matters by fathers and all the rest of the functions like production, finance, marketing and etc. by the son is centralization.

Advantages of centralization
-         Greater the centralization, higher the job specialization
-         Able to manage specialization or narrow span of complex job
-         Suitable for environmentally stable situation
-         Improve capacity of lower level
-         Able to handle crises management
-         Cost effective/economy

Disadvantages of centralization
-         Poor environmental adaptation
-         Poor diversification according to the geographical region
-         Unsuitable for programmed decision
-         Poor management development
-         Delay in decision

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